While thumbing through my mobile Facebook feed, a few weeks ago, I stumbled across an interesting article headline. I didn’t even need to click the link to get the gist. The premise was simple – the biggest scam in human history is unfolding before our eyes, but we are just too busy to see what’s really going on.

“Retail therapy” is a 21st century coined catch phrase, born out of our need to spend money shopping, in order to improve our mood. How utterly ridiculous is that? Why is it that we require shelling out hard earned cash to feel better about ourselves? What is it about the feeling of acquiring something new and shiny that makes our self-worth dial up a notch or two into the fuzzy “happy zone”?

Is it because we have simply lost the ability to be truly happy? Because of that feeling of unhappiness, welling up in our bellies like a strung out tik addict, we turn to whatever is going to give us the next fix, and spending more money, on crap we don’t really need, seems to feel like the right antidote.

But perhaps the entire system has been set up to make us feel this way!

Maybe, just maybe, it’s not our fault that we do what we do. Perhaps there are other, more cunning, forces at play.

Consider this for a second – thirty years ago our parents worked to live. You did your eight hours of graft, you earned enough money to live and you enjoyed life with your family. You owned one car, had one house and owned one TV. Now, we live to work, and we do that so we can have all the “precious things” our hearts desire. But that comes at a significant cost, right?

We trade more of our time, our health, our key relationships (pretty much all the things that are important) to get our hands on more things.

But don’t beat yourself up with that shiny new DSTV Explorer you just bought!

We are all just pawns in a much bigger game of chess, designed to serve us up as fodder to retailers – and our employers are also in on the plot.

So do you want to know what the biggest scam in human history is? Here it is…

You work 8 to 10 hours a day (min 5 days a week) and are kept so damn focused on the “pot of gold” at the end of the rainbow (which is your measly monthly pay-cheque) and you will continue to do so for the next 40 years of your life (until you die of a heart attack at 60), because your employer knows something you keep missing. Your employer knows you will never be satisfied with what you have and as a result you will keep wanting more and more and more…and more…and more. And to get more, you gotta give them more, until you have sold your soul to the devil, for a price.

The smart advertisers and retailers are in on the action as well. They have purposefully created this new age addiction that keeps us locked into shitty jobs, we hate, earning less than we actually deserve and feeling pretty miserable about ourselves, until the pay-cheque clears in our bank account and everything feels OK again (well for a little while at least). The smart advertisers always use an underlying message to pin us down – “Your life isn’t complete unless you have this”.

Pay day is in a couple of days, right? You tell me what the shopping malls are going to be like?

The retailers are waiting for you, rubbing their grubby little paws together and your employer is saying, “Go and spend all your hard earned money, my little minion, then come back and give me another 20 days of your life…..hahahahaha.”

And then a month later, the cycle repeats itself.

Want a full life? Be satisfied with what you have.

Let me have your thoughts on this